At CIO magazine we have witnessed the ascent of podcasts, and some of them are now veritable behemoths in entertainment. One aspect that makes podcasts so popular is that they provide a different perspective on every day subject matter. Listeners hear straight from featured guests and, through the dialogue, capture the intonation, follow-up answers and applications that are otherwise lacking from reading about “best practices” or “hacks” from the most inspirational experts. For entrepreneurs, this type of perspective can be worth a lot.