About This Episode:
Alexandra Watkins is a leading and outspoken authority on brand names.
She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names.
Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal.
See the Show Notes:
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