About This Episode:
Robert Tercek is one of the world’s most prolific creators of interactive content. In 2009, he was named one of the 25 Executives to Watch by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him a “TV Anarchist”.

Robert has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He also co-founded five startup ventures, including 7th Level, Inc. which went public in 1993.

Mr. Tercek has provided strategic insight and advice to many companies seeking to enter the networked entertainment market, including: Nokia, Motorola, AMD, MSN, Sony Computer Entertainment, Taito, Bandai Networks, Siegel and Gale, CMP Media Group, VNU Media Group, and The Anthony Robbins Companies.

He has supervised new media strategy and the creation of online programs for many of the world’s leading motivational speakers and authors, including Anthony Robbins, Oprah Winfrey, Suze Orman, Dr. Mehmet Oz, Elizabeth Lesser, Jean Chatsky, David Bach, Marcus Buckingham, Deepak Chopra, Debbie Ford, and Martha Beck.

He is the author of Vaporized: Solid Strategies for Success in a Dematerialized World. Robert believes that the world as we know is drastically changing, if companies do not keep up with its changes, then they will be left behind. Companies have to learn to realize that data is their most important asset, but they have no place for it on their balance sheet. He will teach you how to keep up with a digital world changing with the speed of light.

Robert’s Favorite Quote:
“The reasonable man adapts to the world, the unreasonable man persists in adapting the world to himself.” -George Bernard Shaw

Link’s From Today’s Show:
Vaporized | Book
Robert’s Website
Being Digital
The Third Wave


Listener Reviews:
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